framework reached the Geographical Center of Europe, where apparently there is a great Golf Resort. The director saw me speak at a presentation the day before and invited me to lead a discussion with his team.
Super cool team. And great energy between them. The resort is already a leader in the region, but they wanna go to the next level.
To create a world-class culture, where everyone performs at their best, but also people care for each other, and run the extra mile. Where everyone is connected with the purpose and values of the company.
They are not selling Golf.
They are selling an experience.
What do you sell?