YAAAAY!! INSTAGRAM CHECKOUT FEATURE IS HERE!!! YOU CAN NOW BUY ON INSTAGRAM WITHOUT LEAVING THE APP
Instagram has launched an in-app checkout feature for retailers, which lets customers tap, view and purchase products from a brand’s shopping post, providing another revenue stream for the Facebook-owned company on top of advertising.
Customers can select from various options such as size or color and go to checkout right from Instagram. They can also receive order and shipment notifications.
Payment methods include Visa, Mastercard, Discover and PayPal, according to Instagram. In future there will be direct integrations with retailers for purchases or they can use ecommerce platforms like Shopify, Magento or Bigcommerce.
Checkout on Instagram is currently in closed beta for businesses and available to people in the US. The brands below will begin rolling out today and over the coming weeks — and more will be coming soon!
Adidas @adidaswomen & @adidasoriginals
Anastasia Beverly Hills @anastasiabeverlyhills
Huda Beauty @hudabeautyshop
Kylie Cosmetics @kyliecosmetics
MAC Cosmetics @maccosmetics
Michael Kors @michaelkors
Nike @niketraining & @nikewomen
NYX Cosmetics @nyxcosmetics
Oscar de la Renta @oscardelarenta
Ouai Hair @theouai
Outdoor Voices @outdoorvoices
Warby Parker @warbyparker
So what does this mean for you and your business? Well it depends on what you're using Instagram to achieve, grow, strengthen or promote. If you're selling products directly, this development gives you an opportunity to take your aspirational audiences to actual customers. Without disruption. IN THE MOMENT OF WANTING!
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