EE, we love designing and delivering holiday themes that are a twist off of tradition. For Pinecrest, a mixed-use destination in #Cleveland,
we did just that.
Night was falling, twinkle lights calling. There’s was a festive feeling in the air. Carolers were over here and then over there. Whimsical Who Pinecrest-ville characters frolicked about entertaining people and posing for photos. A group of street dancers entertained working up the energy of the gathering crowd.
Skaters on the Green whizzed by spreading laughter and good cheer, when suddenly they stopped, for something drew near. What is THAT they said? Off in the distance, a beat was heard, and down Park Avenue, all heads turned. With eyes squinted tight people tried to get a hint of just who it could be. As the drumline drew nearer, there were lights all aglow, and people were cheering, anticipating a great parade and a show. And still in the distance coming behind, was a rocket ship driven by someone laughing with glee. A what? A ROCKETSHIP?
Indeed! Who could it be driving this one-of-a-kind ship? Waving and smiling and spreading good cheer, it turned out that it was Grinch who was on #treelighting
duty this year!
With the tree lit the #Grinch
looked around Pinecrest-ville and widened his eyes! What he’d experienced was a shocking surprise. Everyone in Pinecrest-ville, the tall and the small, was singing, shopping bags in hand, and all! There’s no stopping Christmas magic, somehow or other it comes all the same. So, the Grinch with his grinch-feet frozen ice-cold decided that maybe his disdain of Christmas had gotten quite old.
And what happened then? Well, in Pinecrest-ville it was said, that the Grinch’s small heart grew three sizes that night. The minute his heart didn’t feel quite so tight, he has since embraced Christmas from morning til night!
The concept was unique and one that positioned Pinecrest as a brand that is fearlessly doing things different than the norm. Additionally, this event set the stage for the arrival of Santa later in December. It was a fun take on a tradition, and one that was loved by all of them short and tall!